Salt House

[ Overview ]

Salt House Foods needed a launch spot for their bake-at-home line. We built a morning kitchen in the studio and shot the whole film in one session — real bakers, real ovens, one very patient food stylist.

[ Approach ]

Macro-first coverage on vintage glass, steam backlit at every opportunity. The edit is cut to breath, not beat — forty-five seconds that feel like a slow morning. Three aspect ratios delivered from the same grade.